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9 Google Ads Scripts to Analyze Your Quality Score
Quality Score is a diagnostic metric that helps you determine how well your ads are compared to other advertisers. It is also one of the factors that determine your CPC and AdRank. That’s why it’s so...
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5 Tips to Automated Google and Microsoft Ad Copy Creation
Let us guess—you hate creating PPC ad copies because it’s boring and eats up your time. You’re lucky if you deal with 10-20 ads. The trouble starts when you have to create 100, 500, 1000, or even more...
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7 Ways to Find the Best PPC Keywords [Guide to PPC Keyword Research]
Whether you plan to launch a new or optimize an existing PPC campaign, especially a search one, you need to do keyword research. Undoubtedly, a well-tailored keyword list is essential for your PPC...
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SEO Vs. PPC: Making the Most of Your Integrated Marketing Strategy
In 2021, it’s essential to promote your business online. After all, that’s where your customers probably are. According to OptinMonster, it’s expected that by 2023, there will be 300 million online...
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How Competitors Steal Your Branded Search Traffic [8 Strategies + 5...
As your brand grows, becomes recognizable, and you acquire more customers, you should prepare to resist your competitors who will come for your branded traffic. Or, maybe, they’ve been taking a bite of...
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35+ Costly Google Ads Mistakes You Need to Avoid (Parts 1 and 2)
Whether you are a beginner or a pro, this comprehensive listing of the most common Google Ads mistakes will help you double-check your campaigns to avoid costly mistakes. In the first part of the...
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How to Advertise Your Shopify Store on Google the Smart Way
In today’s competitive landscape, millions of business owners are tapping into the power of Google Ads to skyrocket their sales and scale their businesses. And if you’re searching on how to advertise...
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35+ Costly Google Ads Mistakes You Need to Avoid (Parts 3 and 4)
In the previous article, we touched on Google Ads mistakes at the campaign and ad group level. Continuing our exhaustive checklist, we’ll delve into the ad-level and keyword-level Google Ads mistakes....
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How to Set up Remarketing in Google Ads [Ultimate Guide]
Over 97% of first-time website visitors leave without taking the desired action. This means three out of every hundred first-time website visitors may purchase your product(s) or service(s) at best....
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Responsive Search Ads on Google: Ultimate Guide to RSAs
Google announced that it will phase out expanded text ads in June 2022 in favor of responsive search ads. Starting June 2022, you won’t be able to create or edit your expanded text ads. In order to...
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How to Set Up Conversion Tracking in Microsoft (Bing) Advertising
Successful marketing is all about numbers: the effectiveness of your decisions depends on how accurate your data is. If you want to know which ad campaigns are most effective, which keywords lead to...
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35+ Costly Google Ads Mistakes You Need to Avoid (Parts 5 and 6)
In the previous parts of this guide, we’ve covered mistakes at the campaign and the ad group level, as well as mistakes at the ad and the keyword level. But that’s not all—in the last part of the...
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How to Import Google Ads Campaigns to Microsoft (Bing) Advertising
If you are already running ads on Google, it will be easy for you to start with Microsoft Advertising. In this article, we explain how to quickly import your Google Ads campaigns into Microsoft...
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PromoNavi vs. Adzooma: Which PPC Automation Platform Is Better?
If you’ve been searching for a PPC automation solution, you might already know about Adzooma, one of the most promoted PPC automation platforms. However, there are a lot of Adzooma’s alternatives,...
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TikTok Ad Specs and Types Explained [+ Examples]
TikTok is a great platform to get creative with your brand’s message, reach out to your audience in an authentic way, and drive engagement. Similar to Facebook and Instagram, you can not only interact...
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How to Increase Google Ads Clicks [3 Automated Tools]
There are no perfect Google Ads campaigns. You can always fix something to get more clicks. The good news is you don’t need to waste time increasing your Google Ads traffic. We’ll show you how to...
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20+ Great PPC Podcasts You Shouldn’t Miss
Are you looking for exciting podcasts in which you can learn something new for your PPC activities? You’ve landed on the right place! We made this podcast listing both entertaining and informative to...
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70 Best Shopify Apps for Clothing & Fashion Stores
There are over one million merchants using Shopify worldwide; and apparel is one of the most popular industries. For example, in the US, over 30% of Shopify’s merchants sell under categories Apparel,...
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PromoNavi vs. Wordstream: Which PPC Automation Platform to Choose?
If you’re into PPC marketing, you might have heard about Wordstream. Larry Kim’s startup has grown into a widely-known platform for marketers and small business owners. However, when it comes to...
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15 Geotargeting Tips to Maximize Your ROAS in Microsoft (Bing) Advertising
Proper geotargeting protects you from wasted clicks and increases the chances that users clicking on your ads are a good fit for your product or service. This kind of targeting (also known as location...
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